have agreed to start weeknight home games at 7:11 p.m. under a sponsorship deal struck with the convenience store chain known for its Slurpee frozen drinks, the team announced Wednesday.The team will probably reinvest the profits in either the team or ballpark. ... Or not. Whatever.
White Sox spokesman Scott Reifert would not disclose the value of the three-year deal with Dallas-based 7-Eleven Inc., but he said the revenue it generates will probably be reinvested in the team or its ballpark.
The new start time does not represent a drastic change since many weeknight games at U.S. Cellular Field currently start at 7:07 p.m., Reifert said. "We're just talking about four minutes, so it's not much of an inconvenience for the fans," he said.
Is there anything that baseball will not sell for a few extra dollars? Maybe Reebok can sponsor intentional walks? How about Purdue doing something with foul balls? When will players get logos tattooed on their foreheads?
[Hat tip to Eric Wilbur, who also has a few anti-Thom Brennaman links.]