The "screaming savage" logo first appeared in 1954 (when the team was based in Milwaukee). Various strories report that Atlanta has not used the logo since 1989.
Last year, when the team wore 1966 replica jerseys, they seemed to understand the logo belonged to an ignorant past. The Screaming Savage was replaced on the sleeve by two crossed tomahawks.
Paul Lucas (Uni Watch) offers a preview of all 30 teams' batting practice caps.
The re-emergence of the questionable logo is surprising given that the Cleveland Indians have been distancing themselves from Chief Wahoo in recent years. (This year's Indians BP cap features the increasingly familiar block 'C'.)Timothy Rapp, Bleacher Report:
What in the world are the Atlanta Braves thinking? ...Tom Ley, Deadspin:
Maybe somebody in the team's marketing department incorrectly surmised that the city of Atlanta loves stereotypical depictions of entire races of people.
Perhaps ownership was sick and tired of the Washington Redskins and their culturally insensitive name remaining the most offensive rendition of Native American culture in this country.
That's the old Chief Noc-A-Homa—get it?—mascot. He is captured here in mid-shriek as he watches either a Braves home run or the forcible uprooting and assimilation of his culture.I'm dismayed that this idea was actually okayed at even the lowest levels of the Atlanta organization, and shocked that it was green-lighted all the way to the top. With any luck - and after enough people register their disgust (404-522-7630) - the team will come to its senses and toss this shit into the trash bin where it belongs.