Our owners in Boston, they've been owners for 10 years. They come in with all these ideas about baseball, but I don't think they love baseball. I think they like baseball. It's revenue, and I know that's their right and their interest because they're owners — and they're good owners. But they don't love the game. It's still more of a toy or a hobby for them. It's not their blood. They're going to come in and out of baseball. It's different for me. Baseball is my life.Theo Epstein is quoted as saying:
They told us we didn't have any marketable players, that we needed some sizzle. We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. We'd become too big. It was the farthest thing from what we set out to be. [That] was evidence to me of the inherent tension between building a baseball operation the way I thought was best and the realities of being in a big market ... which had gotten bigger than any of us could handle.During one meeting, Tom Werner
talked about slumping television ratings and whined, "We need to start winning in more exciting fashion."Francona:
One thing the players were always asking for was getaway day games. The owners would never go for it. They couldn't have more day games because the ratings were already suffering, and that would have hurt worse.