Sportsnet is now placing advertisements on one of the last remaining ad-free areas of a sporting event, the playing surface. Unless Major League Baseball steps in, the fans' views of baseball games is about to be a lot less appealing.
The ads ... are not actually on the Rogers Centre turf. Instead, they are superimposed on the screen, a distinction that means little for the fans watching at home. ...
Hopefully MLB will step in and put a stop to this. But if the revenue stream is significant and fans don't scream and yell, it is probably here to stay and going to get worse.
First seen at The Hardball Times.