Blue Jays Commercial

The Blue Jays have a commercial these days that asks:

Guess Who Leads The League In Home Runs?

It's true. They do lead the league, with 105, 12 more than second place Boston.

Back in late April, a bank teller noticed my Red Sox hat and began chatting about baseball. He said the crowds at Skydome are so small because now that Roy Halladay is not around, there is no one famous enough for most fans to go see. They don't recognize the names of any of the players -- Vernon Wells must be very sad -- so they stay home.

Maybe it's true*. The commercial does not highlight any particular player, it's a steady succession of batters: thwack, thwack, thwack. "Come out to a ball game. You don't know who any of these guys are, but they make exciting hits every so often and you can clap and yell!"

* The Jays have played 33 home games this year and are averaging less than 18,000 per game. That's 13th out of 14 teams. Toronto averaged 23,162 per home game last season.

It's far more market-savvy than:

Guess Who Is Dead Fuckin' Last In The League At Getting On Base?

Or this!